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Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
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Cross-cultural validation of switching costs : a four-country assessment
El-Manstrly, Dahlia - In: International marketing review 31 (2014) 4, pp. 413-437
Persistent link: https://www.econbiz.de/10010388817
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Targeting smart shoppers : a cross-country model
Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: Journal of business economics and management 21 (2020) 3, pp. 679-705
The purpose of this article is to provide a robust and consistent cross-country measurement of the smart-shopper self …
Persistent link: https://www.econbiz.de/10012270511
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Taking the measure of Net Promoter Score : an assessment of construct and predictive validity
Jaramillo, Susana; Deitz, George; Hansen, John D.; … - In: International journal of market research 66 (2024) 2/3, pp. 278-302
Persistent link: https://www.econbiz.de/10014584481
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Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin; Hudders, Liselot - In: Journal of fashion marketing and management 26 (2022) 5, pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
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Determinants of visitors' loyalty to religious sacred event places : a multigroup measurement invariance model
Kamath, Vasanth; Ribeiro, Manuel Alector; Woosnam, Kyle … - In: Journal of travel research : a quarterly publication of … 62 (2023) 1, pp. 176-196
Persistent link: https://www.econbiz.de/10014245296
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A psychometric evaluation of the Arabic version of the consumers’ ethnocentric tendencies scale
Alhejji, Hussain; Mostafa, Mohamed M.; Queiri, Abdelbaset; … - In: Cogent business & management 11 (2024) 1, pp. 1-17
were examined, and a two-dimensional structure of the scale was confirmed. Measurement invariance across gender was …
Persistent link: https://www.econbiz.de/10014519465
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Consumer cosmopolitanism for Vietnamese young consumers : development and validation of a scale measurement
Ngoc Thai Pham; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 714-737
Persistent link: https://www.econbiz.de/10014375382
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Factorial validity, cross-cultural equivalence, and latent means examination of the organizational career growth scale in Italy and China
Spagnoli, Paola; Weng, Qingxiong - In: International journal of human resource management 30 (2019) 21, pp. 2951-2970
Persistent link: https://www.econbiz.de/10012194493
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Validation of the family-supportive coworker behavior scale in the Chinese context
Pan, Yuan; Liu, Doudou; Li, Chaoping - In: Journal of career development 51 (2024) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10014578636