Targeting smart shoppers : a cross-country model
Year of publication: |
2020
|
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Authors: | Gómez-Suárez, Mónica ; Quinones, Myriam ; Yagüe Guillén, María Jésus |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Publ. House "Technika", ISSN 2029-4433, ZDB-ID 2400520-4. - Vol. 21.2020, 3, p. 679-705
|
Subject: | smart shopping | smart shopper | cross-country | measurement invariance | scale development | self-concept | feeling | behavior | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Emotion | Welt | World |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2020.11851 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M16 - International Business Administration ; F23 - Multinational Firms; International Business |
Source: | ECONIS - Online Catalogue of the ZBW |
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