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Management von Marketing-Effek...
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B-to-B-Marketing
17
Business-to-business marketing
17
Negotiations
12
Verhandlungen
12
Negotiation techniques
11
Verhandlungstechnik
11
Bargaining theory
7
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7
Investitionsgütermarketing
6
Lieferantenmanagement
5
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5
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4
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4
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English
28
German
10
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Geiger, Ingmar
37
Kleinaltenkamp, Michael
15
Plinke, Wulff
8
Backhaus, Klaus
3
Dost, Florian
3
Rouhi, Kaveh
3
Baxter, Roger
2
Bode, Christian
2
Durand, Aurélia
2
Frese, Tobias
2
Neun, Harald
2
Saab, Samy
2
Wilkinson, Ian F.
2
Bischoff, Lena
1
Geiger, I.
1
Hüffmeier, Joachim
1
Jacob, Frank
1
Kluckert, Manuel
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Lee, Yeonhee
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Luegger, Kai
1
Lügger, Kai
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Naacke, David
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Springer-Verlag GmbH
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Industrial marketing management : the international journal for industrial and high-tech firms
6
SpringerLink / Bücher
5
Business relationship management and marketing
3
Group decision and negotiation
3
Journal of business economics : JBE
3
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3
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Springer eBook Collection / Business and Economics
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Human resources abstracts : an international information service
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Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Industrielle Verhandlungen : empirische Untersuchung von Verhandlungsmacht und -interaktion in Einzeltransaktion und Geschäftsbeziehung
Geiger, Ingmar
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003543290
Saved in:
2
Media effects on the formation of negotiator satisfaction : the example of face-to-face and text based electronically mediated negotiations
Geiger, Ingmar
- In:
Group decision and negotiation
23
(
2014
)
4
,
pp. 735-763
Persistent link: https://www.econbiz.de/10010386525
Saved in:
3
Strategies of business relationship management
Geiger, Ingmar
-
2015
Persistent link: https://www.econbiz.de/10010423225
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4
From letter to Twitter : a systematic review of communication media in negotiation
Geiger, Ingmar
- In:
Group decision and negotiation
29
(
2020
)
2
,
pp. 207-250
Persistent link: https://www.econbiz.de/10012225126
Saved in:
5
A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
6
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Saved in:
7
When East meets West at the bargaining table : adaptation, behavior and outcomes in intra- and intercultural German-Chinese business negotiations
Lügger, Kai
;
Geiger, Ingmar
;
Neun, Harald
;
Backhaus, Klaus
- In:
Journal of business economics : JBE
85
(
2015
)
1
,
pp. 15-43
Persistent link: https://www.econbiz.de/10010476676
Saved in:
8
Internal implementation of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423222
Saved in:
9
Instruments of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423223
Saved in:
10
Fundamentals of business-to-business marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
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