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"I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations

Whang, Claire; Im, Hyunjoo - In: Psychology & Marketing 38 (2020) 4, pp. 581-595

Persistent link: https://www.econbiz.de/10012407483

Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists

Whang, Haesung; Yong, Sunghwa; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 2, pp. 631-641

Persistent link: https://www.econbiz.de/10011436029

Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811

Persistent link: https://www.econbiz.de/10011547821

Repositioning luxury fashion brands as intentional agents : the roles of consumer envy and admiration

Joo, Bo Ra; Kim, Hye-Young - In: Journal of Fashion Marketing and Management: An … 25 (2021) 4, pp. 606-624

Purpose: Building on the Brands as Intentional Agents Framework (BIAF), the aim of this study is to demonstrate the effectiveness of social media marketing (SMM) as a tool to communicate luxury fashion brands' good intentions toward the general public. Design/methodology/approach: A sample of...

Persistent link: https://www.econbiz.de/10012540905

Minions for the rich? : financial status changes how consumers see products with anthropomorphic features

Kim, Hye-Young; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 429-450

Persistent link: https://www.econbiz.de/10011900581

Receptivity to advertising messages and desired shopping values

Kim, Hye-Young; Kim, Youn-Kyung - In: Journal of marketing communications 14 (2008) 5, pp. 367-386

Persistent link: https://www.econbiz.de/10008146985

The role of love in satisfied customers' relationships with retailers

Kim, Hye-Young; Kim, Youn-Kyung; Jolly, Laura; … - In: The international review of retail, distribution and … 20 (2010) 3, pp. 285-297

Persistent link: https://www.econbiz.de/10008431884

Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change

Kim, Hye-Young; Kang, Ju-Young M.; Johnson, Kim K.P. - In: International journal of retail & distribution management 40 (2012) 5, pp. 376-388

Persistent link: https://www.econbiz.de/10009963695

Mobile shopping motivation: an application of multiple discriminant analysis

Yang, Kiseol; Kim, Hye-Young - In: International journal of retail & distribution management 40 (2012) 10, pp. 778-790

Persistent link: https://www.econbiz.de/10010013701

Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty

Kim, Hye-Young; Lee, Ji Young; Choi, Dooyoung; Wu, Juanjuan - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 95-113

Persistent link: https://www.econbiz.de/10010135439