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Exploring the impact of social media marketing features on purchase intention in the fast-food industry

Hanaysha, Jalal Rajeh - In: Metamorphosis : a journal of management research 21 (2022) 2, pp. 75-85

Persistent link: https://www.econbiz.de/10013435211

The influence of eWOM communications on intended online purchases : a literature review using TCCM framework and future research agenda

Bhaiswar, Rishikesh; Chawla, Deepak; Meenakshi, N. - In: International journal of Indian culture and business … 26 (2022) 3, pp. 328-361

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The influences of the characteristics of opinion leaders on consumer purchase intention in a mobile e-commerce webcast context

Wang, Ping; Chen, Wen - In: International journal of networking and virtual … 28 (2023) 1, pp. 1-17

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How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...

Kumar, Sumit; Prakash, Gyan; Gupta, Bhumika; Cappiello, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014326519

Exploring consumer purchase intention in cross-border e-commerce : evidence from "belt and road" countries

Jian, Jie; Lv, Ling; Wan, Li - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 625-644

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When is sustainability an asset? : the interaction effects between the green attributes and product category

Gong, Siyu; Wang, Li; Peverelli, Peter J.; Suo, Danni - In: The journal of product & brand management 31 (2022) 6, pp. 971-983

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The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model

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Electric vehicle development in Pakistan : predicting consumer purchase intention

Shakeel, Usamah - In: Cleaner and responsible consumption 5 (2022), pp. 1-11

consumer attitude (AT) and subjective norms (SN), cognitive states (CS), product perception (PA), perceived behavioral control …

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The impact of social media on consumer purchase intention on e-commerce platforms

Niu, Yuanyuan - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 370-385

Persistent link: https://www.econbiz.de/10015066296

Hunjra, Ahmed Imran; Azam, Rauf i; Humayoun, Asad Afzal - Volkswirtschaftliche Fakultät, … - 2011

The objective of this study is to test both CRM and sales are related direct one and examines the impact of CRM campaigns on brand loyalty, consumer purchase intention and ultimately on sales. The questionnaire was distributed among students and employees of different universities and...

Persistent link: https://www.econbiz.de/10011257745