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1,762
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1,758
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125
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116
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90
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88
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83
Meffert, Heribert
75
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64
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59
Mauleon, Ana
53
Kuchler, Theresa
52
Stroebel, Johannes
52
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50
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49
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48
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45
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44
Tomczak, Torsten
44
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43
Sheth, Jagdish N.
43
Wiedmann, Klaus-Peter
43
Chandrasekhar, Arun G.
42
Kumar, V.
42
Qiu, Liangfei
42
Galeotti, Andrea
41
Kreutzer, Ralf T.
40
Zhang, Jing
40
Fortin, Bernard
39
Backhaus, Klaus
38
Bramoullé, Yann
38
Burmann, Christoph
38
Dwivedi, Yogesh Kumar
38
Kitchen, Philip J.
38
Albers, Sönke
36
Bailey, Michael
36
Esch, Franz-Rudolf
36
Calvó-Armengol, Antoni
35
Pitt, Leyland F.
35
Rasul, Imran
35
Sarangi, Sudipta
35
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Books on Demand GmbH <Norderstedt>
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OECD
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Verlag Dr. Kovač
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Nomos Verlagsgesellschaft
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Discussion paper series / IZA
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196
Management science : journal of the Institute for Operations Research and the Management Sciences
188
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183
International journal of internet marketing and advertising : IJIMA
176
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174
Journal of marketing
172
NBER working paper series
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Springer eBook Collection
168
Tourism management : research, policies, practice
164
The journal of business & industrial marketing
163
European journal of marketing : EJM
156
Journal of the Academy of Marketing Science
153
Working paper / National Bureau of Economic Research, Inc.
149
Journal of management information systems : JMIS
146
International journal of hospitality management
138
Business horizons
136
Europäische Hochschulschriften / 5
134
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Marketing intelligence & planning
132
Psychology & marketing
132
Discussion paper / Centre for Economic Policy Research
129
NBER Working Paper
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
128
The journal of brand management : an international journal
124
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123
Journal of business ethics : JOBE
122
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
CESifo working papers
113
International journal of networking and virtual organisations : IJNVO
110
Journal of advertising research
108
The journal of product & brand management
108
Cogent business & management
106
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1,348
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365
RePEc
346
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1
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
2
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2013
Social Media-Plattformen haben sich in den letzten Jahren erfolgreich etabliert und immer mehr Menschen miteinander vernetzt. Auch zahlreiche Unternehmen haben begonnen, das wirtschaftliche Potenzial dieser Medienform stärker zu nutzen. Unternehmen und Kunden ziehen Vorteile aus dem...
Persistent link: https://www.econbiz.de/10013517239
Saved in:
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009765121
Saved in:
4
Digitale Kommunikation
Pattloch, Annette
(
contributor
);
Rumler, Andrea
(
contributor
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009548382
Saved in:
5
Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-Management-Strategie inklusive Social Media
Margraf, Sandra
-
2011
Persistent link: https://www.econbiz.de/10014009109
Saved in:
6
Gratis-Marketing mit dem richtigen Einsatz von XING, Facebook und Twitter : Erfolgspaket
Rusch, Alex S.
(
contributor
);
Rumohr, Joachim
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008686214
Saved in:
7
Corporate blogging and job performance : effects of work-related and nonwork-related participation
Lu, Benjiang
;
Guo, Xunhua
;
Luo, Nianlong
;
Chen, Guoqing
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 285-314
Persistent link: https://www.econbiz.de/10011491590
Saved in:
8
Website interaction network
Luo, Xiangfeng
;
Liu, Huimin
;
Xuan, Junyu
- In:
Journal of organizational computing and electronic commerce
24
(
2014
)
2/3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10010425481
Saved in:
9
Bridging women rights networks : analyzing interconnected online collective actions
Yuce, Serpil T.
;
Agarwal, Nitin
;
Wigand, Rolf T.
;
Lim, …
- In:
Journal of global information management : an official …
22
(
2014
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010506922
Saved in:
10
A hybrid microblog recommendation model in mobile social network
Chen, Xiaoyan
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 69-79
Persistent link: https://www.econbiz.de/10010506931
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