. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain … your social media marketing efforts. Success metrics in business are based on business goals where fame does not always … examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. …

"To survive in today's competitive business environment, marketing professionals must look to develop innovative … business and consumer. This book explores the use of social networking and other online media in marketing communications … consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property …

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …

Machine generated contents note: Chapter - 00: Foreword; Chapter - 01: Marketing is dead; Chapter - 02: Stranded in a … marketing; Chapter - 05: Swipe right: sales & marketing is no different than finding your match on Tinder; Chapter - 06: Growth … hacking your way to greatness; Chapter - 07: Marketing lessons from social media giants DJ Khaled and Kim Kardashian; Chapter …