"This book delves into the intricacies of this intersection, exploring the transformative influence of AI on how businesses understand, analyze, and respond to the ever-evolving behavior of digital consumers"--

Front matter -- Front cover -- Impressum -- Inhalt -- Einleitung -- Begriffe -- A1 Storytelling -- A2 Digital Storytelling -- A3 Entwicklung des digital Storytelling -- A4 Allgemeine Ziele des digital Storytelling -- Besonderheiten der digitalen Medien -- B1 Integration -- B2 Verfügbarkeit --...

"This book provides a robust theoretical framework grounded in the latest empirical research to offer practical insights for industry professionals and researchers alike. Through a multidisciplinary approach, encompassing concepts from behavioral analysis to data structuring, it addresses the...

Sensations based on touch, taste, and smell can add new dimensions to the digital experience. This article discusses why a multisensory approach will in future be necessary for marketing brands in digital media and provides a short overview of the multisensory processing of the brain and the...