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Wine: Achieving Competitive Advantage Through Design

Jennings, David; Wood, Chris - In: International Journal of Wine Marketing 6 (1994) 1, pp. 49-61

Considers the role of design as a marketing tool for the wine industry. The meaning of design and its relationship to … marketing is defined then explored from a number of perspectives to demonstrate its relevance to modern wine making techniques … design offers real opportunities in wine making as a means for developing effective marketing strategies. …

Persistent link: https://www.econbiz.de/10014815451

Creating a Successful Wines‐By‐The‐Glass Programme

Latour, Michelle - In: International Journal of Wine Marketing 6 (1994) 3, pp. 5-10

Wines‐by‐the‐glass programmes are a flexible and profitable means for restaurants to sell wine to customers in a society emphasising moderation. The breadth, depth, prices and types of wine which constitute a well‐designed by‐the‐glass programme are dictated by the style of...

Persistent link: https://www.econbiz.de/10014815456

Cyprus Update: Sunny Smiles from an Industry in Transition

Patrick, A.L. - In: International Journal of Wine Marketing 6 (1994) 3, pp. 41-46

‐growing and wine‐making, current local and export marketing trends and future prospects. …

Persistent link: https://www.econbiz.de/10014815460

Opportunities and Pitfalls of Tourism in a Developing Wine Industry

Dodd, Tim H. - In: International Journal of Wine Marketing 7 (1995) 1, pp. 5-16

with a reduced level of risk, increased margins, and marketing intelligence opportunities. A study of Texas wineries found …

Persistent link: https://www.econbiz.de/10014815461

A Brand Equity Strategy for Ultra‐Premium California Wines

Thode, Stephen F.; Maskulka, James M. - In: International Journal of Wine Marketing 8 (1996) 3, pp. 5-22

model that captures the dimensions of brand equity for ultra‐premium California wine producers. Evaluating current marketing … practice against the derived model, the authors suggest marketing strategies and tactics that may permit ultra …

Persistent link: https://www.econbiz.de/10014815484

Toward Adopting Cork Alternatives for Fine Wines: A Review

Roberta, Steven M. - In: International Journal of Wine Marketing 8 (1996) 3, pp. 23-36

Cork stoppers may taint as many as one in 33 bottles of all domestic US wines. Yet, because tradition is thought to play such an important role in shaping expectations regarding acceptable premium wine packaging, marketers have felt little need to test whether cork closures are indeed a critical...

Persistent link: https://www.econbiz.de/10014815485

Revising Australian Export Strategies to The Pacific Rim: The Case of the Thai Wine Market

Cook, Donald; Lockshin, Lawrence - In: International Journal of Wine Marketing 9 (1997) 2, pp. 32-51

, but bigger agents and distributors. Marketing strategies for each type of retail institution are provided as well. …

Persistent link: https://www.econbiz.de/10014815494

The Role of the Appellation in Wine Marketing — Does the New Zealand Wine Industry Know What It's Getting?

Hamlin, Robert P.; Watson, Victoria - In: International Journal of Wine Marketing 9 (1997) 2, pp. 52-69

their relationship with the marketing activities of wine producers. The review concludes that existing appellations could be …

Persistent link: https://www.econbiz.de/10014815495

Forecasting in the Wine Industry: An Exploratory Study

Steinhagen, Sigrun; Darroch, Jenny; Bailey, Bill - In: International Journal of Wine Marketing 10 (1998) 1, pp. 13-24

The wine industry is typical of many other horticultural industries in that it faces tremendous uncertainty, due to long lag phases between the initial planting, harvesting, bottling and sales, and seasonal variation between years. As a consequence, marketers face constant challenges when...

Persistent link: https://www.econbiz.de/10014815499

Differentiating the British Public House

Knowles, Tim; Howley, Michael J. - In: International Journal of Wine Marketing 10 (1998) 3, pp. 33-46

Whilst the traditional English public house still represents the largest part of the market, its share is falling with the introduction of themed branded establishments. The UK's pub retailers have over the past five years reacted to a developing society whereby attitudes towards leisure time,...

Persistent link: https://www.econbiz.de/10014815510