The majority of service providers have recognized the need to develop innovative services that meet sophisticated … customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and … products rather than services. However, research in service related innovation activities is highly rewarding, as the service …

Entscheider auf allen Ebenen, die das Produkt Dienstleistung mehr als bisher in ihre Strategie integrieren möchten …