Christou, Evangelos - 2016 - 1st ed
Website Development: A Case Study of Hotels in Hong Kong -- PART 2 WEB 2.0: APPLICATIONS FOR MARKETING -- 6 Introduction to … Part 2 -- 7 Theoretical Models of Social Media, Marketing Implications, and Future Research Directions -- 8 Riding the … Social Media Wave: Strategies of DMOs Who Successfully Engage in Social Media Marketing -- 9 National DMOs and Web 2.0 -- 10 …