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Impact of strategic type on success measures for product development projects

Manion, Michael T.; Cherion, Joseph - In: The journal of product innovation management : an … 26 (2009) 1, pp. 71-85

Persistent link: https://www.econbiz.de/10003799265

Investigating the path from firm innovativeness to financial performance : the roles of new product success, market responsiveness, and environment turbulence

Zulu-Chisanga, Stella; Boso, Nathaniel; Adeola, Ogechi; … - In: Journal of small business strategy 26 (2016) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10011446769

Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors

Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116

Persistent link: https://www.econbiz.de/10011447498

Method application in new product development and the impact on product success

Graner, Marc; Mißler-Behr, Magdalena - In: International journal of innovation and technology … 12 (2015) 4, pp. 1-31

Persistent link: https://www.econbiz.de/10011478338

Product development drivers in literature and practice

Majava, Jukka; Haapasalo, Harri; Belt, Pekka; Mottonen, … - In: International journal of product development : IJPD 18 (2013) 6, pp. 512-530

Persistent link: https://www.econbiz.de/10010391234

The relationship between NPD innovation and NPD performance : the moderating role of NPD best practices in Indian manufacturing industry

Vinayak, Kalluri; Kodali, Rambabu - In: Measuring business excellence : the journal of … 18 (2014) 2, pp. 39-59

Persistent link: https://www.econbiz.de/10010393643

Interpretive barriers to successful product innovation in large firms

Dougherty, Deborah - In: Corporate entrepreneurship and growth, (pp. 329-352). 2005

Persistent link: https://www.econbiz.de/10003245584

New product success in business/industrial markets : a buyer-seller perspective

Wilson, David T. - In: Industrial marketing : a German-American perspective ; …, (pp. 349-367). 1986

Persistent link: https://www.econbiz.de/10003017298

MAIsCAP-Marketing Architectural Isolating Capability as Antecendence for Success of New Product Development

Ferdinand, Augusty Tae - 2015

This study is a basic research for fulfilling research gap in New Product Development studies. Even though a new product development program is a high cost program, the level of success in entering the market is still low. This issue rises a question what should be considered in arranging ways...

Persistent link: https://www.econbiz.de/10013015125

The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market

Khan, Huda; Zahoor, Nadia; Gerged, Ali Meftah; Tarba, … - In: Journal of business research : JBR 141 (2022), pp. 673-684

Persistent link: https://www.econbiz.de/10013168078