Similar Search Results

Incorporating Context Effects into a Choice Model

Rooderkerk, Robert P.; van Heerde, Harald J.; Bijmolt, … - 2013

The behavioral literature provides ample evidence that consumer preferences are partly driven by the context provided by the set of alternatives. Three important context effects are the compromise, attraction, and similarity effect. As these context effects affect choices in a systematic and...

Persistent link: https://www.econbiz.de/10014038748

The impact of the "Green Transition" in the field of food packaging on the behavior of Romanian consumers

Jurconi, Alexandru; Popescu, Ioana Maria; Manea, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 395-409

Sustainability has become one of the constant concerns of active participants in the food chain: producers, traders, consumers, and regulators. The paper aims to identify consumers' perceptions of the use of sustainable food packaging, in an exploratory survey of a sample of 280 respondents,...

Persistent link: https://www.econbiz.de/10013368716

Dynamics of Consumer Adoption of Financial Innovation : The Case of ATM Cards

Yang, Botao; Ching, Andrew T. - 2015

We develop a structural consumer lifecycle model to investigate consumers’ adoption and usage decisions of ATM cards. If consumers are forward-looking with a known discount factor, our framework can control for the heterogeneous lifespan faced by consumers of different ages, and hence measure...

Persistent link: https://www.econbiz.de/10014046380

Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle

Galiano, Aida; Rodríguez, Vicente; Saco, Manuela - In: European journal of management and business economics : … 27 (2018) 3, pp. 266-284

Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...

Persistent link: https://www.econbiz.de/10011932890

Polish young consumers' attitudes towards mobile phone brands

Gajda, Dawid - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 4-15

Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to … research showed that it is just the name of the brand that can affect consumers' attitudes. It is a derivative of associations … the most important and the cognitive component - the least important. The findings show that gender and brand of …

Persistent link: https://www.econbiz.de/10012439438

Consumer Response to Climate Change : Wildfire Smoke and Sustainable Product Choice

Lim, Taewook; Kim, TI Tongil; Kim, Suh Yeon - 2023

Global warming has increased the frequency and intensity of extreme climate change events. We study the impact of a severe climate change event, particularly wildfire smoke, on consumer purchases of sustainable products by combining retail scanner and air quality data. Exploiting the random...

Persistent link: https://www.econbiz.de/10014343677

Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda

Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299

Persistent link: https://www.econbiz.de/10015060708

Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...

Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54

Persistent link: https://www.econbiz.de/10011415789

Product placement by global brands as an alternative strategy : is it worth in emerging market?

Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156

Persistent link: https://www.econbiz.de/10011305971

Brand naming : sound symbolism, brand preference and brand performance

Duduciuc, Alina; Ivan, Loredana - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 169-176

Persistent link: https://www.econbiz.de/10011339605