Similar Search Results

Corporate communication : identity, image and reputation

Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349

Persistent link: https://www.econbiz.de/10011290179

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

Persistent link: https://www.econbiz.de/10013192340

Advertising market concentration, and firm performance on the distribution system

Choi, B. Paul - In: The international journal of business and finance … 13 (2019) 2, pp. 21-31

Persistent link: https://www.econbiz.de/10012160218

Customer satisfaction, advertising competition, and platform performance

Yang, Chaolin; Guo, Liang; Zhou, Sean Xiang - In: Production and operations management : the flagship … 31 (2022) 4, pp. 1576-1594

Persistent link: https://www.econbiz.de/10013273802

Data and competition: a simple framework

Cornière, Alexandre de; Taylor, Greg - 2023

Persistent link: https://www.econbiz.de/10013543097

Two-sided markets with pecuniary and participation externalities

Schmidtke, Richard - 2006

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …

Persistent link: https://www.econbiz.de/10010439376

Targeted advertising on competing platforms

Gong, Qiang; Pan, Siqi; Yang, Huanxing - In: The B.E. journal of theoretical economics 19 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011974951

Advertising competition in the free-to-air TV broadcasting industry

Ivaldi, Marc; Zhang, Jiekai - 2017

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

Persistent link: https://www.econbiz.de/10011646956

The impact of consumer multi-homing on advertising markets and media competition

Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590

Persistent link: https://www.econbiz.de/10011855634

Two-sided markets with pecuniary and participation externalities

Schmidtke, Richard - 2006

Persistent link: https://www.econbiz.de/10010365882