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Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael; Eastin, Matthew S.; Ball, Jennifer G. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
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Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 26 (2009/10) 4, pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
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Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs
Torres, Ivonne M.; Limbu, Yam B. - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
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Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval; Saffer, Henry - In: Southern economic journal 79 (2012) 1, pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
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Advertising, free-riding, and price differences in the market for prescription drugs
Linnosmaa, Ismo Erkki - In: The B.E. journal of economic analysis & policy 8 (2008) 2, pp. 1-35
Persistent link: https://www.econbiz.de/10009549136
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Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
Sheehan, Kim Bartel - In: Advertising theory, (pp. 269-280). 2012
Persistent link: https://www.econbiz.de/10009524155
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Side effects of competition : the role of advertising and promotion in pharmaceutical markets
David, Guy; Markowitz, Sara - 2011
Persistent link: https://www.econbiz.de/10009230280
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Strategic entry deterrence and the behavior of pharmaceutical incumbents prior to patent expiration
Ellison, Glenn; Ellison, Sara Fisher - In: American economic journal : a journal of the American … 3 (2011) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10009234048