information in such advertisements is, among other things, biased, misleading and causes unnecessary medication. Such advertising …, although under different constraints. This article explores the benefits and the detriments of advertising prescription drugs …

Th is Article discusses the current legal framework of FDA regulation of labeling and advertising, how the medium of … understand and regulate prescription drug and restricted medical device advertising on the Internet. Th e Article then proposes …

empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on … consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting … decisions. We find that when smokers are exposed to more advertising, they are more likely to attempt to quit and are more …

attorney source of the advertising until the final few seconds of the ad …

We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on an important health habit, physical …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

nonmonotonic investment. The pharmaceutical data contain advertising, product proliferation, and pricing information for a sample … motivation are that incumbents in markets of intermediate size have lower levels of advertising and are more likely to reduce … advertising immediately prior to patent expiration …