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Esch, Franz-Rudolf
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132
Burmann, Christoph
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111
Casarin, Roberto
101
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97
Brekke, Kurt R.
92
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91
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91
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82
Kind, Hans Jarle
82
Siciliani, Luigi
82
Bruhn, Manfred
77
MacKinnon, James G.
77
Ravazzolo, Francesco
75
Melewar, T. C.
74
Ziebarth, Nicolas R.
72
Kremer, Michael
71
Volpe, Aurelio
71
Fronstin, Paul
69
Kaiser, Harry M.
69
Tracogna, Alessandra
69
Meffert, Heribert
68
Gaynor, Martin
66
Kapetanios, George
66
Keller, Kevin Lane
64
Yu, Jun
63
Huber, Frank
62
Ale Ebrahim, Nader
61
Billio, Monica
60
Bardey, David
57
Granlund, David
57
Hoogerheide, Lennart
57
Etro, Federico
56
Eisend, Martin
55
Schmitz, Hendrik
55
Snyder, Christopher M.
55
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435
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Økonomisk institutt, Universitetet i Oslo
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764
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Disease Management and Health Outcomes
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The journal of brand management : an international journal
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SpringerLink / Bücher
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346
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Applied Health Economics and Health Policy
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
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CSIL reports
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Journal of marketing
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Psychology & marketing
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Journal of promotion management : JPM
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EconStor
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201
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35
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22
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341
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
342
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
343
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
344
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
345
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
346
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
347
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
348
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
349
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
350
Intergenerational appeal in
advertising
: impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
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