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Fits like a glove : how companies can ensure congruence between influencer and brand
Kristal, Samuel; Toth, Laura - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 1, pp. 57-62
Persistent link: https://www.econbiz.de/10013165931
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Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
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Measuring advertising's effect on mental availability
Vaughan, Kelly; Corsi, Armando Maria; Beal, Virginia; … - In: International journal of market research 63 (2021) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022
Persistent link: https://www.econbiz.de/10012887823
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The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
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Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande; Castelló-Martínez, Araceli - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 874-892
Persistent link: https://www.econbiz.de/10012258144