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The Morality of Ambush Marketi...
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81
Professional sports fans' interests in hosting an international visitor at a game : evidence for "sports hosts"
Schwarz, Eric C.
;
Pankowiak, Aurélie
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 387-404
Persistent link: https://www.econbiz.de/10012523461
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82
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
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83
Nationality-based prejudice in sports : fan demand for foreign athletes in the Czech
Kotrba, Vojtĕch
- In:
International journal of sport finance
16
(
2021
)
1
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pp. 3-15
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84
Fan involvement and unusual investor behavior : evidence from a football fan bond
Weimar, Daniel
;
Fox, Alexander
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 16-32
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85
Integrity fees in sports betting markets
Depken, Craig A.
;
Gandar, John M.
- In:
Eastern economic journal : EEJ
47
(
2021
)
1
,
pp. 76-90
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86
The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 418-438
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87
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
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88
New sports stadia for Africa? : the impact of sportscape features on attendance intentions in sub-Saharan African club football
Quansah, Tommy Kweku
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European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 404-427
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89
Spectators or influencers? : the crowd effect upon winning in the NFL : a natural experiment
Ehrlich, Justin
;
Potter, Joel
;
Sanders, shane
;
Paul, …
- In:
International journal of sport finance
19
(
2024
)
1
,
pp. 3-24
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90
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
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