The following sections are included:Introduction and overviewSales force resource allocation and sizing modelsModels for sales territory alignmentIntegrated deployment models (sizing, resource allocation, territory alignment, selection)Sales force compensation and incentivesConclusion and...

The following sections are included:IntroductionThe origins of marketing scienceThe Marketing Science InstituteThe TIMS Marketing CollegeThe INFORMS society for marketing scienceLooking aheadThis bookReferences

The following sections are included:IntroductionThe Internet as a browsing/purchasing channelThe Internet as an advertising mediumThe Internet as a social mediumDirections for future researchReferences

The following sections are included:IntroductionBasics of conjoint modelsGenealogy of CARatings-based methodsChoice-based methodsApplicationsSome recent developmentsFuture outlookReferences

The following sections are included:IntroductionThe (rocky) startChannel systems and industries studiedDemand functionsRules of the game and available informationChannel member objectives and channel coordinationProduct positioning in distribution channelsDetermining the optimal channel...

The following sections are included:Introduction: Why econometric models in marketing?Major marketing phenomenaMethodological developmentsConclusionReferences

The following sections are included:IntroductionTheoretical foundationsSingle choiceConsumer heterogeneityMultiple decisionsEconomic theoryChoice dependenceConclusionsReferences

Retailers’ tend to become trapped in a price-promotion war where price issues are dealt with on a short-term basis, indicating almost solely tactical choices. Since price is the only part of the marketing mix providing direct revenues to the organisation, it should also be of strategic...

The economic and financial crisis affected all the economic sectors, spreading all over the world. The retail sector had to adapt to their customers ´preferences and needs, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this paper was to...

This study aims to test and compare the behavioral intentions of customers in mobile communication services in two countries, Turkey and Germany. The model examines the direct and mediating effects among reputation, satisfaction, service quality and perceived value constructs as the antecedents...