The strategy type at the company level has an impact upon the selection and implementation of the strategy at the business level. The international strategy at the company level is different from the international strategy at the business level through the diversification extension degree (both...

Companies and capitals may face different variants of European markets, being necessary to classify these markets by establishing their importance within the whole strategy of the company. Another goal is the wish to cover as many of these markets as possible under maximum efficiency conditions...

This paper develops a theoretical model to examine the conditions under which clustered firms in a less developed country may cooperate in an export consortium to market their output collectively in a developed country. The consortium eliminates the role of an intermediary firm in the developed...

One of the new realities of advertising is that personal information can be used to ensure that advertising is only shown and designed for a select group of consumers who stand to gain most from this information. However, to gather the data used for targeting requires some degree of privacy...

Sellers sometimes offer goods for sale under both a regular price and a discount for group purchase if the consumer group reaches some minimum size. This selling practice, which we term interpersonal bundling, has been popularized on the Internet by companies such as Groupon. We explain why...

The marketing literature refers to the concept of brand capital and provides empirical evidence that firms with a large stock of well-established brands have an advantage in introducing new products. This paper develops a theory of brand extension as a mechanism for informational leverage in...

In this paper, we have provided an evaluation of the techno-economic performance of a coal-fired power generation unit designed and constructed following the current best available techniques (BAT) principle and situated in South East Europe (SEE). We have provided the framework of a technical...

This paper studies a model of interpersonal bundling, in which a monopolist offers a good for sale under a regular price and a group purchase discount if the number of consumers in a group---the bundle size---belongs to some menu of intervals. We find that this is often a profitable selling...

Many firms face a dynamic trade-off: if price is reduced, the firm attracts new customers who will yield profits in the future, but it also forgoes the opportunity to squeeze profits now from loyal customers. This paper identifies a rule that represents the optimal resolution of this trade-off,...

The purpose of this study is to assess the role of export market orientation on interfirm communication and interfirm cooperation, and ultimately, on export performance. Drawing upon the resource-based view, cognitive structures in social psychology, and relationship marketing theory, a...