Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is required. Marketing can be used as a tool to promote sustainability and...

The study of eco-labeled product purchasing behavior usually starts from a multidisciplinary set of fundamental theories and models depending on the approach towards the ecological behavior of the consumer. The proposed conceptual model is based on quantitative research on the intention of...

This research paper aims to explore the important factors affecting the purchase intention of organic food in the cosmopolitan cities of India, with special reference to Delhi and Bangalore. The survey instrument questionnaire was created based on proven measures. Data were collected by using...

The paper observes and explains the important determinants which the consumers consider while making a purchase decision in select private label products category (PLPs) in North Karnataka. For this study, data was collected from 1680 respondents who considered the purchase of PLPs for their...

The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on luxury brand purchase intentions in the Indian...

Today’s sportswear industry is flourishing in India. International brands are entering into the market and people are purchasing different brands of sportswear which results in increment of competition among all companies of sportswear. The purchase decision of a customer is influenced by...

This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. In order to know the impact of visual elements packaging on consumers the study was carried...

We develop a model of consumer search with spatial learning in which sampling the payoff of one product causes consumers to update their beliefs about the payoffs of other products that are nearby in attribute space. Spatial learning gives rise to path dependence, as each new search decision...

The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...

The objective of this study is to determine role of packaging and labeling on Pakistani consumer’s Purchase decisions. The purpose of this research is to examine the essential factors, which are driving the success of a brand and how these factors motivate the consumers while he/she involves...