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Separate Neural Mechanisms Und...
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Bettman, James R.
99
Payne, John W.
85
Luce, Mary Frances
52
Venkatraman, Vinod
38
Johnson, Eric J.
16
Simonson, Itamar
13
Chee, Michael
12
Huettel, Scott
12
Kahn, Barbara E.
12
Shu, Suzanne B.
10
Escalas, Jennifer Edson
9
Sujan, Mita
9
Ferraro, Rosellina
8
Fitzsimons, Gavan J.
8
Jia, Jianmin
8
Laughhunn, Dan J.
8
Zauberman, Gal
8
Chartrand, Tanya L.
7
Huettel, Scott A.
7
Kramer, Thomas
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Sheth, Jagdish N.
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Crum, Roy
6
Drolet, Aimee
6
Fischer, Gregory W.
6
Frances Luce, Mary
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Zeithammer, Robert
6
Clithero, John A.
5
Malkoc, Selin A.
5
McGill, Ann
5
Peracchio, Laura
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Shiv, Baba
5
Smidts, Ale
5
Vo, Khoi
5
Yoon, Carolyn
5
Cavanaugh, Lisa A.
4
Chuah, Lisa
4
Dimoka, Angelika
4
Dubé, Laurette
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Kim, B. Kyu
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Miller, Elizabeth Gelfand
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
19
Journal of Consumer Research
15
Journal of risk and uncertainty : JRU
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management Science
8
Legends in consumer behavior
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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10th Miami Behavioral Finance Conference
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Addison-Wesley advances in marketing series
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Blackwell handbook of judgment and decision making
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Center for Marketing Studies, UCLA, Working Paper Series
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ECONIS (ZBW)
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RePEc
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9
BASE
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61
Some new perspectives in production management
Payne, John W.
- In:
Journal of human relations
11
(
1963
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10002627257
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62
An information processing theory of consumer choice
Bettman, James R.
-
1979
Persistent link: https://www.econbiz.de/10000048464
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63
A graph theory approach to comparing consumer information processing models
Bettman, James R.
- In:
Management science : journal of the Institute of …
18
(
1971
)
4.2
,
pp. 114-128
Persistent link: https://www.econbiz.de/10001902404
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64
Information processing models of consumer behavior
Bettman, James R.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001902412
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65
Perceived risk and its components : a model and empirical test
Bettman, James R.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 184-190
Persistent link: https://www.econbiz.de/10001902430
Saved in:
66
The structure of consumer choice processes
Bettman, James R.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 465-471
Persistent link: https://www.econbiz.de/10001902437
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67
An information processing theory of consumer choice
Bettman, James R.
-
1979
Persistent link: https://www.econbiz.de/10003999225
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68
New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences
Venkatraman, Vinod
;
Clithero, John A.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 143-153
Persistent link: https://www.econbiz.de/10009548884
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69
Cognitive neurosciences and strategic management : challenges and opportunities in tying the knot
Laureiro Martínez, Daniella
;
Venkatraman, Vinod
; …
- In:
Cognition and strategy
,
(pp. 351-370)
.
2015
Persistent link: https://www.econbiz.de/10011431899
Saved in:
70
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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