In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the … consumers are one-stop shoppers. We find that when the intensity of competition between retailers is low, store brands can be … used to shield consumers loyal to the national brand from price sensitive one-stop shoppers. When the intensity of …

We measure the effectiveness of competitive advertising on brand search using alarge-scale, quasi-experimental ad … allocation on Bing. Competitors are able to stealtraffic from the focal brand, and they steal an order of magnitude more clicks … consumers returning to Bing in less than 30 seconds after the click, comparedto 7% for consumers clicking on the focal brand …

brands. In this paper, we contest this notion by studying quality competition between a national- brand manufacturer and a … national brand or not. Further, price competition and quality competition bear opposite implications on equilibrium solutions … store-brand retailer. The manufacturer sells its national-brand products through the retailer who produces a competing store …