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Market Orientation and Corpora...
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134
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132
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132
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131
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115
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112
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103
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96
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94
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92
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91
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88
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86
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81
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80
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73
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73
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72
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72
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70
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70
Korobilis, Dimitris
69
Ahlert, Dieter
68
Bauer, Hans H.
68
Balmer, John M. T.
67
Hasan, Iftekhar
66
Marcellino, Massimiliano
66
Pepels, Werner
65
Schnabel, Claus
65
Strachan, Rodney W.
65
Carriero, Andrea
63
Kumar, V.
63
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63
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62
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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William Davidson Institute <Ann Arbor, Mich.>
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IGI Global
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Small business economics : an entrepreneurship journal
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International business review : the official journal of the European International Business Academy
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Finance research letters
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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Technological forecasting & social change : an international journal
207
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207
Europäische Hochschulschriften / 5
206
Applied economics
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Marketing intelligence & planning
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1
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
4
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
5
The power of corporate brand names : integrated marketing in action
Sowa, Brian C.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 150-165)
.
2008
Persistent link: https://www.econbiz.de/10003773431
Saved in:
6
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
7
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
8
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
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9
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
10
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
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