This study attempts to examine ethnocentrism of B&H consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries - Croatia and Slovenia.The aim is to expose the causal relation between the expression of an individual's animosity,her/his...

The problem frequently faced by companies from transition and developing countries in attraction of Foreign Direct Investments (FDI) is lack of an adequate institutional framework which would adequately promote the potential those companies have through its activities, and with that also...

Brand equity has been and will be an area of interest for marketing managers. All marketing efforts are directed toward the development of brand equity. Therefore efforts are taken among the researchers, to understand the concept of brand equity as deep as possible. This paper attempts to...

In this paper, we first recover the individual valuation of expected future fuel costs at the time of a car purchase and then explore how various factors relate to the recovered consumer undervaluation of fuel savings (on average, consumers' willingness-to-pay for a AC1 reduction in fuel costs...

The purpose of this paper is to stress the importance of promotional activities in advancing offers of travel agencies and their overall business profitability. More specifically, the paper examines elements of the promotional mix used by travel agencies when communicating with their customers;...

Franchising is a commercial form which enables firms to successfully penetrate the market and expand in an environment of growing global competitiveness. This form of business is present in many different activities and sectors, having its own characteristics and structures and significant...

In business practice, sustainable marketing seeks to meet environmental and social sustainability needs. Sustainable marketing budgets should create a balance between market needs and the need to use existing resources as rationally as possible. By recognizing that certain internal and external...

The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how formal (contracts) and relational (trust) governance mechanisms affected franchisor performance in a service sector franchise for the period 2008-2015. Using the SOM method in the empirical...

The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...

Baby food represents a growing segment of the food industry; the baby food labelling issues affect more and more mothers who want to make better and safer nutritional choices. In a continuously improving food labelling regulation environment consumer studies regarding the baby food labelling are...