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The Effect of Multiple Re-Branding on Customer Loyalty in Mobile Telephony : A Study of Airtel Nigeria

Tevi, Alexander - 2013

Purpose: Econet Wireless, a Nigerian mobile telephone network rebranded five times within the space of eight years to become what it is today, Airtel Nigeria. This research sought to know the impact of multiple rebranding on the loyalty of the network's subscribers and the general attitude of...

Persistent link: https://www.econbiz.de/10013088903

In the beginning was the word: establishing the foundations for creativity research in rhetoric theory

Tevi, Alexander; Koslow, Scott - In: Challenges in an age of dis-engagement, (pp. 155-167). 2017

Persistent link: https://www.econbiz.de/10011688973

How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice

Tevi, Alexander; Koslow, Scott - In: Journal of advertising research 58 (2018) 1, pp. 111-128

Persistent link: https://www.econbiz.de/10011875525

Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media

Tevi, Alexander; Koslow, Scott; Parker, John - In: Journal of advertising research 59 (2019) 3, pp. 312-328

Persistent link: https://www.econbiz.de/10012118866

How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional

Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43

Persistent link: https://www.econbiz.de/10012533653

Practitioner conceptualisations of corporate identity 1950 - 2010 : review and analysis

Otubanjo, Olutayo - In: The marketing review 11 (2011) 3, pp. 263-279

Persistent link: https://www.econbiz.de/10009408576

Differentiatig financial service brands through multilayered service strategy : some insights from the resorce-based view of the firm

Otubanjo, Olutayo - In: The IUP journal of brand management : IJBRM 15 (2018) 2, pp. 7-26

Persistent link: https://www.econbiz.de/10011987777

Uncovering "meanings" through animal figurative marks in corporate logos

Otubanjo, Olutayo - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 7-29

Persistent link: https://www.econbiz.de/10011987792

Africapitalism and corporate branding

Otubanjo, Olutayo - In: Africapitalism : rethinking the role of business in Africa, (pp. 137-166). 2018

Persistent link: https://www.econbiz.de/10011888126

Building a powerful entrepreneurial brand : the role of critical success factors and their impact on competitive advantage

Otubanjo, Olutayo - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 24-44

Persistent link: https://www.econbiz.de/10011873179