This paper attempts to make a conceptual analysis of the factors that trigger the development of generic corporate identity in business organizations. This objective is accomplished through a review of literature domicile with the disciplines of management, business studies and corporate...

The paper examines how financial service organizations operating in the Nigerian banking industry can be effectively managed to achieve brand differentiation. A service brand model was reviewed, critiqued and a Multilayered Service Strategy (MSS) model of service brand differentiation grounded...

The paper examines how financial service organizations operating in the Nigerian banking industry can be effectively managed to achieve brand differentiation. A service brand model was reviewed, critiqued and a Multilayered Service Strategy (MSS) model of service brand differentiation grounded...

The paper identifies the critical success factors that are required for the development of a powerful entrepreneurial brand. It also demonstrates the links between these factors, and highlights the competitive advantage derivable from the application of these factors. Two findings emerge from...

The paper examines how the concept of corporate heritage brand management develops, based on a comprehensive review of academic literature on the meaning, components and models of corporate heritage brand management. Specifically, the study unearths the developmental processes from a new...

A number of financial institutions are hung on the use of pictorial metaphors of animal marks in corporate logos as tools for creating meanings, even though such logos are no longer fashionable. The paper deconstructs a few of these logos. Specifically, this study examines how corporate logos...