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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63

Persistent link: https://www.econbiz.de/10011970171

Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments

Dagogo-Jack, Sokiente W.; Forehand, Mark R. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 934-950

Persistent link: https://www.econbiz.de/10011971291

Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements

Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510

Persistent link: https://www.econbiz.de/10011943509

Building resistance to brand switching during disruptions in a competitive market

Appiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; … - In: Journal of retailing and consumer services 50 (2019), pp. 249-257

Persistent link: https://www.econbiz.de/10012114158

Advertising between archetype and brand personality

Bechter, Clemens; Farinelli, Giorgio; Daniel, Rolf-Dieter; … - In: Administrative Sciences : open access journal 6 (2016) 2/5, pp. 1-11

The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework …) Indicator test and rate Brand Personality (Aaker) traits of the two commercials. Results show that there is common ground. This …

Persistent link: https://www.econbiz.de/10012015803

The name game : how naming products increases psychological ownership and subsequent consumer evaluations

Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137

Persistent link: https://www.econbiz.de/10011842200

Transforming consumers into brands : tracing transformation processes of the practice of blogging

Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82

Persistent link: https://www.econbiz.de/10011920063

Investigating the effect of brand identity and character on brand loyalty of football team fans

Keshtidar, Mohammad; Sahebkaran, MohammadAli; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 105-115

Persistent link: https://www.econbiz.de/10011884677

20 Years of brand personality : a bibliometric review and research agenda

Radler, Viktoria Maria - In: The journal of brand management : an international journal 25 (2018) 4, pp. 370-383

Persistent link: https://www.econbiz.de/10011885060

Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty

Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649

Persistent link: https://www.econbiz.de/10011801141