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Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty

Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956

Persistent link: https://www.econbiz.de/10012176754

Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification

Delgado-Ballester, Elena; Fernandez-Sabiote, Estela - In: Journal of business research : JBR 177 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014550957

Consumer-activity identification : identifying antecedents and outcomes

Hawkins, Matthew A.; Thyroff, Anastasia E.; Rome, … - In: Journal of strategic marketing 32 (2024) 5, pp. 606-621

Persistent link: https://www.econbiz.de/10014553344

Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership

Zhang, Gangren; Wang, Cheng Lu; Liu, Jiaojiao; Zhou, Liying - In: International journal of consumer studies 47 (2023) 1, pp. 74-85

Persistent link: https://www.econbiz.de/10014246598

Investigating the Impact of Customer Brand Identification On Hospitality Brand Loyalty : A Social Identity Perspective

Rather, Raouf - 2018

To enlarge current understanding of hospitality brand management, this study investigates the relationship among social … that reflects a comprehensive view of the relationships among social identity construct (customer brand identification) and … other critical social exchange constructs (satisfaction, trust, commitment) and their influence on hotel brand loyalty. The …

Persistent link: https://www.econbiz.de/10014116524

Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective

Kumar, Jitender - In: Journal of strategic marketing 30 (2022) 4, pp. 355-388

Persistent link: https://www.econbiz.de/10013370883

I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation

Bernritter, Stefan F.; Loermans, Annemijn C.; … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 159-175

Persistent link: https://www.econbiz.de/10013397513

Antecedents and consequences of emotional attachment to sport teams brands

Ladhari, Riadh; Cheikhrouhou, Soumaya; Morales Alvarez, … - In: The journal of brand management : an international journal 29 (2022) 5, pp. 454-469

Persistent link: https://www.econbiz.de/10013391020

Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity

Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112

Persistent link: https://www.econbiz.de/10013328234

Motives of the self and brand hate

Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of consumer marketing 39 (2022) 7, pp. 708-725

Persistent link: https://www.econbiz.de/10013535924