The Chinese government launched the “going abroad” policy in 2001 to encourage Chinese companies to invest and create Chinese brands in international markets. However, the perceptions of Chinese brands among Western consumers have been shown to be consistently low, especially among European...

Purpose – The purpose of this paper is to develop an understanding of the factors influencing Chinese consumers to shop online by exploring the effects of user demographic characteristics and media characteristics on shopping intention. Design/methodology/approach – A nationwide online...

Purpose The purpose of this paper is to identify the dimensions of predisposition towards foreign brands (PTFB) for Indian consumers and examine their impact on materialism/materialist value (MAT). The study further conducts an in-depth analysis of these constructs for possible variations across...

Purpose – India has a large internet savvy population that is not only accessing the internet but also buying online. With a revolution in the very basics of transaction from a physical store format to a non‐store one, the retail industry has begun to understand the indispensability of the...

Purpose Understanding of the farmers’ buying process is of great economic and strategic relevance for agri-business firms. The purpose of this paper is to explain the extensiveness of the buying process of Indian farmers in their purchase of agri-inputs and discusses its implications for...

Purpose – The purpose of this paper is to build on the Consumer Perceived Value (CPV) phenomenon by theoretically defining and empirically developing a Services Perceived Value Scale (SPERVAL) in the context of services industry. Design/methodology/approach – The multidimensional SPERVAL...

Purpose – The purpose of this paper is to develop a structured model to understand mall preferences among Indian customers. Design/methodology/approach – The present study uses fuzzy analytical hierarchy processing (FAHP). Use of Fuzzy Logic will provide a more reliable solution since it is...

This paper is based on a study conducted to examine the influence of the store image on the buyers’ perception of quality for durable, semi‐durable and non‐durable products. The study has revealed that for a durable product, like colour television, although the reputation of the brand and...

Although customer‐perceived value is discussed widely in the literature, few empirical studies have been conducted due to an absence of operational measures. Reports on the development of measures and tests two customer‐perceived value structures using data collected from industrial...