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by providing empirical evidence from a randomized experiment conducted on native advertising at a mobile restaurant …
Persistent link: https://www.econbiz.de/10012936457
Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the set of advertisers who are competing in the same auction or vertical industry, and examine resulting market outcomes, via a proposed simulation framework named EXP-SEA...
Persistent link: https://www.econbiz.de/10012851957
We collect and analyse data on church collections to assess whether the introduction of Euro notes and coins had real effects on giving. Data for Italy suggests that money is not completely neutral while Irish data suggests a lower degree of money illusion
Persistent link: https://www.econbiz.de/10013059889
Self-attribution bias is a long-standing concept in psychology research and refers to individuals' tendency to attribute successes to personal skills and failures to factors beyond their control. Recently, this bias is also being studied in household finance research and is considered to...
Persistent link: https://www.econbiz.de/10013034567
. Finally, we provide evidence from an online survey experiment showing how an individual's valuation of a marketer's offer that …
Persistent link: https://www.econbiz.de/10013321918
Firms often discourage certain categories of individuals from buying their products, in contrast with typical assumptions about profit maximization. This paper provides a potential rationale for such firm behavior: consumers seek to signal that they have "good" moral values to themselves and...
Persistent link: https://www.econbiz.de/10012308496
We experimentally examine the effects of drip pricing on seller strategies and buyer behavior as well as the implications for regulation. Sellers set two prices: a base price and a drip price. At first, buyers only observe the base prices and make a tentative purchase decision. Revealing the...
Persistent link: https://www.econbiz.de/10011892971
Drip pricing is the business practice of decomposing the price into multiple components which are presented sequentially to buyers. We experimentally examine the effects of this practice on seller strategies and buyer behavior as well as the implications for regulation. Sellers set two prices: a...
Persistent link: https://www.econbiz.de/10012437565
We study the Generalized Second Price auctions – a standard method for allocating online search advertising – experimentally, considering both the static environment assumed by the prevailing theory and a dynamic game capturing the salient aspects of real-world search advertising auctions....
Persistent link: https://www.econbiz.de/10014183038
Company executives rely on new product development teams to carry out their directives and make decisions according to management’s goals and objectives. However, new product team members bring their own motivational perspectives to strategic decisions. This research examines how individual...
Persistent link: https://www.econbiz.de/10014198604