Purpose – This paper aims to provide a review of how the role of information and communications technology (ICT) within marketing practice has developed over the past decade and to develop a research agenda to meet future challenges. Design/methodology/approach – The paper adopts a...

Purpose – This paper aims to demonstrate how a Contemporary Marketing Practices (CMP)‐based living case study approach can be used to enhance student learning, and to develop new theory about marketing practice. Design/methodology/approach – The paper compares and contrasts teaching cases...

In this paper we propose a broad research agenda for a total remodelling of the service supply chain. We argue that contemporary service supply chains do not match three crucial elements of contemporary business and are simply a development of operations and supply chain management thinking...

"To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence that has characterized...

Despite many years of business-orientated information and communication technology (ICT) deployment, contemporary organisations continue to struggle with customer-centric implementation of new technologies that are profitable and contribute to sustainable service business success. This paper...