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181
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683041
Saved in:
182
Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg
(
ed.
);
Tiedtke, Daniela
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000669808
Saved in:
183
Der Onlinemarketingmix - Maßnahmen zur Umsetzung von Internetstrategien
Riemer, Kai
;
Totz, Carsten
-
2005
Persistent link: https://www.econbiz.de/10003339143
Saved in:
184
Social Commerce
Nitsche, Martin
-
2007
Persistent link: https://www.econbiz.de/10003552019
Saved in:
185
A comparative study of traditional mass media, the
Internet
and mobile phones for integrated marketing communications
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 31-40
Persistent link: https://www.econbiz.de/10003945658
Saved in:
186
The impacts
internet
implementation strategy on marketing competency of Thai SMEs
Chaveerug, Aukkaradej
;
Khunthong, Sommai
- In:
Journal of international business and economics : JIBE
11
(
2011
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10009260804
Saved in:
187
Two-sided
Internet
platforms : a business model lifecycle perspective
Muzellec, Laurent
;
Ronteau, Sébastien
;
Lambkin, Mary
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
Saved in:
188
Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling
;
Li, Ting
;
Hu, Yuanjia
;
Chen, Jinyan
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
Saved in:
189
Tendenzen marktorientierter Preispolitik im "Electronic Commerce"
Wagner, Udo
;
Fritz, Wolfgang
-
2001
Persistent link: https://www.econbiz.de/10009419491
Saved in:
190
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
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