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Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold (ed.) - 1999
Persistent link: https://www.econbiz.de/10000683041
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Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg (ed.); Tiedtke, Daniela (contributor) - 1998
Persistent link: https://www.econbiz.de/10000669808
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Der Onlinemarketingmix - Maßnahmen zur Umsetzung von Internetstrategien
Riemer, Kai; Totz, Carsten - 2005
Persistent link: https://www.econbiz.de/10003339143
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Social Commerce
Nitsche, Martin - 2007
Persistent link: https://www.econbiz.de/10003552019
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A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai; Somkiat Eiamkanchanalai - In: Journal of business & economics research 7 (2009) 12, pp. 31-40
Persistent link: https://www.econbiz.de/10003945658
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The impacts internet implementation strategy on marketing competency of Thai SMEs
Chaveerug, Aukkaradej; Khunthong, Sommai - In: Journal of international business and economics : JIBE 11 (2011) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10009260804
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Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent; Ronteau, Sébastien; Lambkin, Mary - In: Industrial marketing management : the international … 45 (2015), pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
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Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling; Li, Ting; Hu, Yuanjia; Chen, Jinyan - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
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Tendenzen marktorientierter Preispolitik im "Electronic Commerce"
Wagner, Udo; Fritz, Wolfgang - 2001
Persistent link: https://www.econbiz.de/10009419491
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426