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Tendenzen marktorientierter Preispolitik im "Electronic Commerce"
Wagner, Udo; Fritz, Wolfgang - 2001
Persistent link: https://www.econbiz.de/10009419491
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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Marketing in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.; Pavlou, Paul A. - In: Journal of marketing 78 (2014) 1, pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
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Advertising and promotion on the internet
Stojković, Ana - In: Facta Universitatis / Series economics and organization … 10 (2013) 1, pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Maintaining the security in Internet marketing : moving from biometrics to behaviometrics
Erdem, S. Altan - In: Review of business information systems 15 (2011) 3, pp. 43-47
Persistent link: https://www.econbiz.de/10009296330
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E-marketing
Strauss, Judy; Frost, Raymond - 2009 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747670
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2006 - 3rd ed.
Persistent link: https://www.econbiz.de/10003290590
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Global Internet marketing strategy : framework and managerial insights
Iyer, Gopalkrishnan R. - In: Advances in electronic marketing, (pp. 84-102). 2005
Persistent link: https://www.econbiz.de/10003167987
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Informationsschnittstellen zwischen Anbietern und Nachfragern im elektronischen Handel : Anforderungen und Gestaltungsoptionen in den Phasen der Wissens- und Absichtsbildung
Lincke, David-Michael (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001683983