In this paper we explore the determinants of profitability for coalition loyalty programs. We consider a setting in … which each of two firms competing in one market may form a coalition loyalty program with one of two firms in a different … market. Firms in the same program jointly set the reward to consumers who buy from both coalition partners, but they set …

credit card coalition loyalty program (CLP). In our empirical setting, we are interested in analyzing the impact of the … loyalty program earnings structure on monthly spend. We do this while controlling for the evolving coalition network, which … patterns when individual retailers are both in and out of the coalition network. Second, the data contains a natural experiment …