Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs : A Bayesian Additive Regression Tree Approach
Year of publication: |
[2022]
|
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Authors: | Taylor, Wayne ; Dong, Xiaojing |
Publisher: |
[S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Regressionsanalyse | Regression analysis | Bayes-Statistik | Bayesian inference | Kundenbindungsprogramm | Loyalty program | Theorie | Theory | Koalition | Coalition |
Extent: | 1 Online-Ressource (44 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 17, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.3505587 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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