Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as...

We show that the relationship between consumers' health risk attitudes and behavioral intentions following exposure to health communication messages depends on the match between the type of processes that underlie attitudes and intentions formation. Based on the dual-process literature, we...