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Investigating Complementaritie...
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Consumer behaviour
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Narayanan, Sridhar
55
Manchanda, Puneet
14
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11
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6
Hartmann, Wesley
6
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4
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4
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3
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Research paper series / Stanford Graduate School of Business
5
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4
Quantitative marketing and economics : QME
4
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ECONIS (ZBW)
35
RePEc
12
OLC EcoSci
8
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1
Bayesian estimation of discrete games of complete information
Narayanan, Sridhar
- In:
Quantitative marketing and economics : QME
11
(
2013
)
1
,
pp. 39-81
Persistent link: https://www.econbiz.de/10009744666
Saved in:
2
Bayesian estimation of discrete games of complete information
Narayanan, Sridhar
-
2011
Persistent link: https://www.econbiz.de/10009269431
Saved in:
3
An empirical analysis of individual level casino gambling behavior
Narayanan, Sridhar
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003783505
Saved in:
4
Heterogeneous learning and the targeting of marketing communication for new products
Narayanan, Sridhar
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 424-441
Persistent link: https://www.econbiz.de/10003868023
Saved in:
5
Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar
;
Nair, Harikesh
-
2011
Persistent link: https://www.econbiz.de/10008906087
Saved in:
6
Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2009
-
This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
Saved in:
7
An empirical analysis of individual level casino gambling behavior
Narayanan, Sridhar
;
Manchanda, Puneet
- In:
Quantitative marketing and economics : QME
10
(
2012
)
1
,
pp. 27-62
Persistent link: https://www.econbiz.de/10009526836
Saved in:
8
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
Saved in:
9
Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 70-94
Persistent link: https://www.econbiz.de/10009715253
Saved in:
10
New approaches for new products : Report No. 03-108
Gebhart, Gary
;
Nair, Harikesh
;
Narayanan, Sridhar
; …
- In:
MSI reports : working paper series
(
2003
)
2
,
pp. 37-54
Persistent link: https://www.econbiz.de/10001978319
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