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Experiential marketing as a tool to enhance tourists' pre-travel online destination experiences? : a web-based experiment
Köchling, Anne - In: Journal of destination marketing & management 22 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013041395
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A model of tourism advertising effects
Weng, Lisheng; Huang, Zhuowei; Bao, Jigang - In: Tourism management : research, policies, practice 85 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
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Key attributes and descriptors of Vietnam destination image : a content analysis of online English post-trip-reports
Luong, Ha V. - In: European review of service economics and management (2019) 1/7, pp. 83-115
Persistent link: https://www.econbiz.de/10012064146
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Online destination image : comparing national tourism organisation's and tourists' perspectives
Mak, Athena H. N. - In: Tourism management : research, policies, practice 60 (2017), pp. 280-297
Persistent link: https://www.econbiz.de/10011684391
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Destination appeal through digitalized comments
Bigné Alcañiz, J. Enrique; Ruiz, Carla; Curras-Perez, … - In: Journal of business research : JBR 101 (2019), pp. 447-453
Persistent link: https://www.econbiz.de/10012103417
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Evaluating state tourism websites using Search Engine Optimization tools
Vyas, Chaitanya - In: Tourism management : research, policies, practice 73 (2019), pp. 64-70
Persistent link: https://www.econbiz.de/10012004668
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Identification of the unique attributes of tourist destinations from online reviews
Toral, S. L.; Martínez-Torres, María del Rocío; … - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 908-919
Persistent link: https://www.econbiz.de/10011927228
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Tourism destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu; Scott, Noel; Wu, Yu - In: Tourism review 79 (2024) 3, pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
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How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao; Jiao, Lianyang; Zhou, Mi - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
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Strategic marketing in tourism services
Tsiotsou, Rodoula H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10013550506