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Optimal contract design for a national brand manufacturer under store brand private information
Cao, Xinyan; Fang, Xiang; Xiao, Guang; Yang, Nan - In: Manufacturing & service operations management : M & SOM 25 (2023) 5, pp. 1835-1854
Persistent link: https://www.econbiz.de/10014383495
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The Impacts of Store Brand Entry under Asymmetric Information
Fu, Ke; Lai, Guoming; Liu, Jing; Shang, Weixin - 2021
We investigate the impacts of a retailer's store brand entry on a national-brand manufacturer's sales decisions and … sales quantity and suffers when the retailer's store brand is introduced. However, when the retailer possesses private … demand information, we find that the retailer's store brand entry may help reduce the information rents she earns …
Persistent link: https://www.econbiz.de/10014086296
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Store-brand introduction and multilateral contracting
Zheng, Quan; Jang, Hongseok; Pan, Xiajun Amy - In: Manufacturing & service operations management : M & SOM 24 (2022) 1, pp. 467-484
Persistent link: https://www.econbiz.de/10012818744
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Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
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Does a store brand always hurt the manufacturer of a competing national brand?
Ru, Jun; Shi, Ruixia; Zhang, Jun - In: Production and operations management : an international … 24 (2015) 2, pp. 272-286
Persistent link: https://www.econbiz.de/10010528686
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Manufacturer's channel strategy with retailer's store brand
Wang, Lisha; Chen, Jing; Song, Huaming - In: International journal of production research 59 (2021) 10, pp. 3042-3061
Persistent link: https://www.econbiz.de/10012516533
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The new approach to developing store brand strategy : a case from China
Song, Wei; Schein, David D.; Collins, Roger - In: International journal of business environment : IJBE 8 (2016) 4, pp. 324-343
Persistent link: https://www.econbiz.de/10011663949
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How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635
Persistent link: https://www.econbiz.de/10012102852