Similar Search Results

Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks - Online E-Companion Appendix

Bapna, Ravi - 2015

Demonstrating compelling causal evidence of the existence and strength of peer to peer influence has become the holy grail of modern research in online social networks. In these networks, it has been consistently demonstrated that user characteristics and behavior tend to cluster both in space...

Persistent link: https://www.econbiz.de/10013032424

Critical Success Factors for Attracting Registered Investment Firm Clients Using Social Media

Powell, Tina - 2015

The use of social media presents today's financial adviser with a myriad of choices, opportunities and challenges. During the last few years, social media has emerged within the financial services industry without widespread understanding of its usage and application. The metrics of social media...

Persistent link: https://www.econbiz.de/10013035047

The Identification of Social Learning in Online Markets

Newberry, Peter - 2015

I investigate the identification of social learning in online markets. In these markets, there is often a two-stage decision making process where a consumer first chooses whether or not to search a product and then chooses whether or not to buy it. Additionally, the social learning signals are...

Persistent link: https://www.econbiz.de/10013035048

Stuck Online : When Online Engagement Gets in the Way of Offline Sales

Bar-Gill, Sagit; Reichman, Shachar - 2021

In recent years, billions of dollars are spent, by both online and offline retailers, on website design aimed at increasing consumers’ online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi-experimental setting whereby a leading premium...

Persistent link: https://www.econbiz.de/10013244663

Effectiveness of Online Advertising on Social Networking Sites - A Case Study on Facebook

Dutta, Mitun - 2014

The purpose of this dissertation is to investigate and find out the benefits of online advertising on social networking sites such as Facebook in Bangladesh. The mode of advertising and the perspective of Marketing have been changing to reach quick and easily near to customer door. From 1999 to...

Persistent link: https://www.econbiz.de/10013062117

A Study on Information Credibility in the Social Media Marketing Adoption : Evidence from Indonesia

Winarko, Hilarius Bambang - 2020

promoted SME products or services offered through the social media networks. The quantitative methodology used by developing … adoption process of digital marketing technique for SME markets. The results indicate that information credibility is …. However the study found that the usage of social media marketing strategy to promote SME products and services was recommended …

Persistent link: https://www.econbiz.de/10012830561

Tourists' recommendations : WOM becomes digital

Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501

Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information...

Persistent link: https://www.econbiz.de/10012221814

The importance of social media on the FMCG market in Bangladesh

Bednarz, Joanna; Orelly, Patricia - In: International journal of management and economics 56 (2020) 3, pp. 230-242

Objective: The purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers. Methods: The...

Persistent link: https://www.econbiz.de/10012303041

GlobaliFusion, the first worldwide, holistic, information & communication technologies (ICT) and Big Data aggregation approach to social media marketing

Sand, Greg; Tsitouras, Leonidas; Dimitrakopoulos, George; … - 2015

The internet and Social Media have been playing a vital role in almost everyone's communication and interactions. The same holds true for a company's two-way communication with its consumers. This tremendous flow of information can drastically increase any company's exposure to its consumers and...

Persistent link: https://www.econbiz.de/10012002529

Word-of-mouth in social media : the case of Polish tourist industry

Deszczyński, Bartosz - In: International journal of management and economics 53 (2017) 4, pp. 93-114

The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth...

Persistent link: https://www.econbiz.de/10012027004