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Fan Identification and Sponsor...
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97
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77
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64
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121
The impact of fan identification, purchase intentions, and
sponsorship
awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
122
Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun
;
Nam, Changi
;
Kim, Minki
;
Han, Seung Hun
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
Saved in:
123
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
124
Sportmanagement : Grundlagen der unternehmerischen Führung im Sport aus Betriebswirtschaftslehre, Steuern und Recht für den Sportmanager
Galli, Albert
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001696596
Saved in:
125
Die Modellierung des sportlichen Erfolges : Implikationen für das
Sponsoring
Bauer, Hans H.
;
Hattula, Stefan
;
Hammerschmidt, Maik
-
2009
Persistent link: https://www.econbiz.de/10003932567
Saved in:
126
Name-
Sponsoring
im europäischen Fußball : eine komparative Analyse von Deutschland, England und Österreich
Nuschke, Lars
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003804007
Saved in:
127
Football
championships and jersey sponsors’ stock prices : an empirical investigation
Hanke, Michael
;
Kirchler, Michael
- In:
The European journal of finance
19
(
2013
)
3/4
,
pp. 228-241
Persistent link: https://www.econbiz.de/10010243655
Saved in:
128
Sponsoringstudie 2012: wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinbsmarken profitieren können ; mit freundlicher Unterstützung von acurelis consulting, accur...
Woisetschläger, David
;
Backhaus, Christof
;
Dreisbach, Jan
-
2012
Voraussetzungen kann ein solcher Einstellungstransfer von der Vereins- auf die Sponsorenmarke gelingen? --
Sponsoring
…
Persistent link: https://www.econbiz.de/10009721123
Saved in:
129
Marketing der Fußballunternehmen : Sportmanagement und professionelle Vermarktung
Wehrheim, Michael
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10002956547
Saved in:
130
International research on sports economics and production
Papanikos, Grēgorēs Th.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003357048
Saved in:
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