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Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric; Greenwell, T. Christopher; Moorman, Anita - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg; Gröppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae; Kim, Yu Kyoum - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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A model for measuring value for money in professional sports
Roşca, Vlad - In: Theoretical and applied economics : GAER review 20 (2013) 7, pp. 77-86
Persistent link: https://www.econbiz.de/10009780539
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Collaborative value co-creation in community sports trusts at football clubs
Castro-Martinez, Marcelo Pedro; Jackson, Paul R. - In: Corporate governance : the international journal for … 15 (2015) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10011302867
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Shareholders' reaction to ethical image of sports teams : an event study in the Indian Premier League
Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet - In: Decision 46 (2019) 4, pp. 283-300
Persistent link: https://www.econbiz.de/10012140282
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Football clubs and regional image
Fischer, Christina; Hamm, Rüdiger - In: Review of regional research : a publication of the … 39 (2019) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012169837