The role and importance of consumer perception -- The effect of cultural and socioeconomic factors on consumer perception -- The impact of kosher and halal on consumers -- Perceptions of food safety and nutrition among different age groups of consumers -- Food legislation and the consumers: the...

"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing...

This paper deals with the estimates of expenditure elasticities for various consumption items in Malaysia and Singapore based on Leser's model. The Household Budget Survey, 1973, Malaysia, and the Household Expenditure Survey, 1977/78, Singapore, are used as the data base. The aim of the study...

"Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. Driven by expanding domestic markets and exports of natural resource commoditites, Latin America has recently come into focus as an economic force in...

pt. 1. The emerging Latin American region -- pt. 2. Culture and managerial styles in Latin America -- pt. 3. Strategies for Latin markets -- pt. 4. Challenges for the future of business in Latin America.

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...