Similar Search Results

Handbook of services marketing & management

Swartz, Teresa A. (contributor); Iacobucci, Dawn (contributor) - 2000 - Online-Ausg.

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management

Persistent link: https://www.econbiz.de/10013207907

Networks in marketing

Iacobucci, Dawn (contributor) - 1996 - Online-Ausg.

Persistent link: https://www.econbiz.de/10013208043

Enhancing frontline employee support during a product-harm crisis : evidence and strategic managerial implications for firms

Pangarkar, Aniruddha; Fleischman, Gary M.; Iacobucci, Dawn - In: Journal of retailing and consumer services 66 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209667

Reflections of eminent marketing scholars

Iacobucci, Dawn - 2022

Persistent link: https://www.econbiz.de/10013175776

Trusting and monitoring business partners throughout the relationship life cycle

Kusari, Sanjukta; Hoeffler, Steve; Iacobucci, Dawn - In: Journal of business-to-business marketing 20 (2013) 3, pp. 119-138

Persistent link: https://www.econbiz.de/10010187441

Retrospective: the effect of guarantees on consumers' evaluation of services

Ostrom, Amy L.; Iacobucci, Dawn - In: The journal of services marketing 30 (2016) 4, pp. 373-376

Persistent link: https://www.econbiz.de/10011615443

Continuing to broaden the marketing concept

Iacobucci, Dawn (ed.) - 2020

Persistent link: https://www.econbiz.de/10012296488

Protecting survey data on a consumer level

Schneider, Matthew J.; Iacobucci, Dawn - In: Journal of marketing analytics : JMA 8 (2020) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10012296851

Creating highly reliable health care : how reliability-enhancing work practices affect patient safety in hospitals

Vogus, Timothy J.; Iacobucci, Dawn - In: ILR review : the journal of work and policy 69 (2016) 4, pp. 911-938

Persistent link: https://www.econbiz.de/10011689565

The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness

Riquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J.; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 35-52

Persistent link: https://www.econbiz.de/10012060911

A service of the

zbw