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Challenges in the Creative Pro...
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11
How innovation impacts artistic
creativity
: managing innovation in the
advertising
sector
Öberg, Christina
- In:
International journal of innovation management
20
(
2016
)
4
,
pp. 1640005-1-23
Persistent link: https://www.econbiz.de/10011502950
Saved in:
12
Creativity
identity in Colombia : the
advertising
creatives' perspective
Roca, David
;
Wilson, Bradley
;
Barrios, Andres
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
Saved in:
13
Utility of
advertising
for
creativity
education : an experimental study targeting school children
Han, Kyoo-Hoon
;
Kim, Jieun
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011707409
Saved in:
14
Advertising
media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
15
Special issue on
creativity
research in
advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
16
The concept of "imaginative intensity" in
advertising
Erevelles, Sunil
;
Roundtree, Robert
;
Zinkhan, George M.
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
Saved in:
17
Barriers to diversity : the case of
advertising
creatives
Blythe, Jim
- In:
Profiting from diversity : the business advantages and …
,
(pp. 241-255)
.
2010
Persistent link: https://www.econbiz.de/10003919126
Saved in:
18
Advertising
creativity
: balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
Saved in:
19
Creative leaders : thirty years of big ideas
Ashley, Christy
;
Oliver, Jason D.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
Saved in:
20
Creative tensions in
advertising
agencies
DeFillippi, Robert
;
Hällgren, Markus
- In:
Advancing research on projects and temporary organizations
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10011432027
Saved in:
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