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The Youth Olympic Games : the best of the Olympics or a poor copy?

Hanstad, Dag Vidar; Parent, Milena M.; Kristiansen, Elsa - In: European Sport management quarterly : ESMQ 13 (2013) 3, pp. 315-338

Persistent link: https://www.econbiz.de/10009783442

Taking advantage of the London 2012 Olympic Games : corporate social responsibility through sport partnerships

Dowling, Mathew; Robinson, Leigh; Washington, Marvin - In: European Sport management quarterly : ESMQ 13 (2013) 3, pp. 269-292

Persistent link: https://www.econbiz.de/10009783444

Mega sporting events, real estate, and urban social economics : the case of Brazil 2014/2016

Aragão, Thêmis; Maennig, Wolfgang - 2013 - Version: July 2013

These events promise to improve the urban quality of life and to induce social legacy because of investments in urban infrastructure, transportation, and sporting facilities. Our analysis of the case of Brazil, especially in Rio de Janeiro (host of the 2014 World Cup and 2016 Olympic Games)...

Persistent link: https://www.econbiz.de/10009791059

Using a stated choice model to test the viability of new sport event ticket packages

Ferreira, Mauricio; Hall, Todd - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 105-118

Persistent link: https://www.econbiz.de/10009791536

The nation-branding legacy of the 2010 FIFA World Cup for South Africa

Knott, Brendon; Fyall, Alan; Jones, Ian - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 569-595

Persistent link: https://www.econbiz.de/10010127353

Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism

Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10010258208

Sponsorship effects of brand management : the role of exposure and activity involvement

Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025

Persistent link: https://www.econbiz.de/10010364054

Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising

Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 33-34

Persistent link: https://www.econbiz.de/10010370715

Économie du sport

Gayant, Jean-Pascal - 2016

Persistent link: https://www.econbiz.de/10011524068

Which sport sponsorships most impact sponsor CSR image?

Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815

Persistent link: https://www.econbiz.de/10011529666