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Enhancing frontline employee support during a product-harm crisis : evidence and strategic managerial implications for firms
Pangarkar, Aniruddha; Fleischman, Gary M.; Iacobucci, Dawn - In: Journal of retailing and consumer services 66 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209667
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Reflections of eminent marketing scholars
Iacobucci, Dawn - 2022
Persistent link: https://www.econbiz.de/10013175776
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Trusting and monitoring business partners throughout the relationship life cycle
Kusari, Sanjukta; Hoeffler, Steve; Iacobucci, Dawn - In: Journal of business-to-business marketing 20 (2013) 3, pp. 119-138
Persistent link: https://www.econbiz.de/10010187441
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Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.; Iacobucci, Dawn - In: The journal of services marketing 30 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011615443
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Continuing to broaden the marketing concept
Iacobucci, Dawn (ed.) - 2020
Persistent link: https://www.econbiz.de/10012296488
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Protecting survey data on a consumer level
Schneider, Matthew J.; Iacobucci, Dawn - In: Journal of marketing analytics : JMA 8 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012296851
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Creating highly reliable health care : how reliability-enhancing work practices affect patient safety in hospitals
Vogus, Timothy J.; Iacobucci, Dawn - In: ILR review : the journal of work and policy 69 (2016) 4, pp. 911-938
Persistent link: https://www.econbiz.de/10011689565
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The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J.; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
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Perceptual maps via enhanced correspondence analysis : representing confidence regions to clarify brand positions
Iacobucci, Dawn; Grisaffe, Doug - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 72-83
Persistent link: https://www.econbiz.de/10011951065
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The state of marketing analytics in research and practice
Iacobucci, Dawn; Petrescu, Maria; Krishen, Anjala; … - In: Journal of marketing analytics : JMA 7 (2019) 3, pp. 152-181
Persistent link: https://www.econbiz.de/10012113475