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Social commerce is an emerging trend in which online shops create referral hyperlinks to other shops in the same online marketplace. We study the evolution of a social commerce network in a large online marketplace. Our dataset starts before the birth of the network (at which points shops were...
Persistent link: https://www.econbiz.de/10014047414
Social commerce is an emerging trend in which sellers are connected in online social networks, and where sellers are individuals instead of firms. This paper examines the economic value implications of a social network between sellers in a large online social commerce marketplace. In this...
Persistent link: https://www.econbiz.de/10014047420
We develop a flexible content-based search model that links the content preferences of search engine users to query search volume and click-through rates. Content preferences are defined over latent topics that describe the content of search queries and search result descriptions. Moreover, our...
Persistent link: https://www.econbiz.de/10014106744
Explaining firm decisions made by algorithms in customer-facing applications is increasingly required by regulators and expected by customers. While the emerging field of Explainable Artificial Intelligence (XAI) has mainly focused on developing algorithms that generate such explanations, there...
Persistent link: https://www.econbiz.de/10014088118
We extend Latent Dirichlet Allocation (LDA) by introducing a topic model, Hierarchically Dual Latent Dirichlet Allocation (HDLDA), for contexts in which one type of documents (e.g., search queries) are semantically related to another type of documents (e.g., search results). In the context of...
Persistent link: https://www.econbiz.de/10014130950
The silver lining effect predicts that segregating a small gain from a larger loss results in greater psychological value than does integrating them into a smaller loss. Using a generic prospect theory value function, we formalize this effect and derive conditions under which it should occur. We...
Persistent link: https://www.econbiz.de/10013118628
Preference elicitation tasks are widely used to predict behavior in marketing, finance, and public policy. We suggest that every time a respondent answers an additional elicitation question, two things happen: (1) We obtain information about some parameter(s) of interest, such as their discount...
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